THE INAYATI ORDER NEW NAME FACT SHEET
What is the new name of the Order?
The Inayati Order: A Sufi Path of Spiritual Liberty
Informally, it is also appropriate to speak of ourselves as the Inayatiyya.
What does Inayati mean?
The name Inayat comes from the Arabic ‘inayah, referring to the kindness or grace of God. You may say that Inayati means “dedicated to loving-kindness.”
Why did we change the name of our organization to The Inayati Order?
We adopted the name “The Inayati Order” to help clarify and distinguish the identity of our lineage and organization within the larger world of Sufism. When Hazrat Inayat Khan came to the West in the early 20th-century there were no other Sufi orders here and it was most convenient to be known simply as “The Sufi Order.” Today, however, there are many Sufi orders in the West and our original name now comes across as confusing, and in the view of some, presumptuous, as if our Order claims be the only order of Sufism.
Historically, Sufi orders have taken the names of their founders in the years following the founder’s passing. Our Murshid passed away nearly a century ago, hence this decision is timely if not, indeed, overdue. Moreover, it has become clear that our Order is ready to take a next step, one that unifies message and purpose, and one that will provide a broader, more distinctive identity for communicating the Sufi Message of Hazrat Inayat Khan.
On January 1, 2016, Pir Zia announced the new name via a livestream video feed, and after through a letter to all mureeds. To view this video or read his letter, please visit: http://inayatiorder.org/our-new-name/.
Who was involved in the process of deciding on the new name?
Pir Zia first discussed the possibility of the change in name with the Worldwide Message Council, a collection of leaders of the various Activities of the Sufi Order, at their annual meeting in Suresnes, France, in January 2015. With this group’s support, Pir Zia reached out to the leadership of the other organizations and lineages based in the teachings of Hazrat Inayat Khan, including Pir Shabda Kahn and Murshid Wali Ali Meyer of the Sufi Ruhaniat International, and Murshid Karimbakhsh Witteveen and Shaikh al-Mashaik Mahmood Khan of the Sufi Movement, all of whom gave their blessing to the new name.
At the same time, the International Coordinator reached out to the Boards of the various national Sufi Order organizations, informing them of the decision and obtaining feedback. The Sufi Order International – North America Board of Trustees was consulted throughout the process and served as the lead in overseeing related legal issues, including the trademark process and communications in preparation for the announcement of the new name.
In adopting the name The Inayati Order we make no claim of exclusivity in representing Hazrat Inayat Khan’s Sufi Message of Spiritual Liberty. We affirm all lineages, communities, and organizations linked to Murshid through initiation and devotion as our esteemed friends and allies in the Sufi cause.
May we edit the new name in any way?
The new name was formally adopted after much discussion with many concerned parties, and with the agreement of the Worldwide Message Council. With input from many quarters, it was finally decided that the name and tagline that had most support and spiritual relevance was: The Inayati Order: A Sufi Path of Spiritual Liberty.
For this reason, we ask that all use the name exactly as given. Below are a few answers to questions that have already arisen:
- Do we need to capitalize “The”? Trademark protection for The Inayati Order has been applied for in multiple countries. To support and defend our trademark applications, the definite article “The” at the beginning of the title needs to be used and capitalized in the logo and in any titles referencing the name from now on, as it is part of the trademark. In any paragraph text referencing the name mid-sentence, it is acceptable to use a small “t” and write “the Inayati Order.” As a matter of protocol, “Inayati Order” should never be used alone without the definite article “The.”
- Do we need to use the tagline? The name, The Inayati Order, may be used separately from the tagline, A Sufi Path of Spiritual Liberty, and vice versa.
- Why was the term “Universal” not included in the tagline? In the discussions with the Worldwide Message Council, incorporation of the word “universal” was considered for the tagline. In the end, there was a desire to avoid wordiness, and it was decided that “Spiritual Liberty” already conveyed the spirit of universality. In longer descriptions of our work, however, it is appropriate to continue to use the word “universal.”Additional details on how to use the name and related logo will be provided in “The Inayati Order Style Guide” to be made available early February.What are the specifics of the trademark?
We have sought trademark protection for our new name under the Madrid Protocol, an international treaty that will give us broad international protection for use of the name, including in the European Union, India, Turkey and Australia. Questions regarding trademark protection for the new name should be directed to the North American Secretariat, which is coordinating all trademark registrations on behalf of our Order worldwide for purposes of consistency.
Can we still use the name “Sufi Order” for purposes of future donations, bequests and contracts to/with the North American Secretariat?
At the present time, the North American Secretariat can still accept donations and bequests made out to “The Sufi Order,” and all contracts with “The Sufi Order” will remain valid. Future donations, bequests and contracts involving the North American Secretariat should be made using “The Inayati Order.”
Where can I learn more about The Inayati Order?
Currently, most information about The Inayati Order can be found on the North American website, which also provides some details about international centers and projects. See www.inayatiorder.org.
Over the course of the next year, we will be providing support to local centers worldwide as they adapt their websites and print materials to reflect the new name of the Order.
PRACTICAL NEXT STEPS
Over the coming year, there will be a series of communications, conversations and meetings about transitioning to the new name, The Inayati Order. We do not expect this transition to happen overnight. Using a collaborative approach, as much as possible, we hope to map out the best way to proceed, taking into account all the intricacies and contingencies included in such a major change.
Deepa Gulrukh Patel, the International Coordinator, and Jennifer Alia Wittman, Executive Director of The Inayati Order – North America, are in charge of implementing The Inayati Order name worldwide.
Please know that we are in the process of determining which aspects of the name change will be managed at an international level, i.e., through the International Office, and what will be through the North American Secretariat. Working together, this is what we have planned for now:
Logo – The Inayati Order logo is almost complete, and is scheduled for release soon. The logo will come with a Style Guide that will give specific instructions for its use.
Media Kit – Satya Inayat Khan, Communications Director for the North American Secretariat, is creating “The Inayati Order Media Kit” for local centers, including a website template, e-newsletter template, letterhead, business cards, a brochure, information collection cards, press kit, etc.
This media kit will first be tested by dues-paying centers in North America, and then adapted for international use in various languages. We expect the kit to be available by July 1, 2016, in time for introduction at the French and U.S. Sufi Summer Schools.
Please let us know what you would like to see in a media kit by e-mailing Satya at email@example.com. Please note that the plans for a website template are tentative and will require testing before release.
Existing Websites – If you have an existing website that you would like to keep, this is fine.
Our goal is only to provide a unified organizational image, and thus we are happy to provide you with the logo, font selection, images (of Pir Zia, Pir Vilayat, or Hazrat Inayat Khan), and selected text, that we hope to see featured on all websites and print materials in time.
See the sections, “What is Sufism?” “The Inayati Order,” “Our Lineage,” and all the writing under “Teachings” on www.inayatiorder.org to view the text we would like to see featured on websites and materials worldwide. These are initial versions; there will be a comment and editing period before any language is officially adopted for worldwide use.
The Map – The Inayati Order website includes a map that is currently being adjusted and updated for ease of navigation, and to include every center and contact worldwide. Any center may request the map code to drop into their website by emailing Satya at firstname.lastname@example.org.
Localized Name Changes – We are encouraging all local centers to consider changing their name to The Inayati Order – <Location>, such as The Inayati Order – Munich, The Inayati Order – Sydney, The Inayati Order – Asheville, etc. This can apply to nation names as well, such as The Inayati Order – Chile.
Currently, local centers have a variety of names. It may add collective strength for local centers to share an organizational name. This would help increase name recognition and allow inquirers and mureeds to more easily find the teachings of Hazrat Inayat Khan. While adapting to The Inayati Order name is recommended, it will remain optional for local centers.
If you are currently a Sufi Order Center anywhere in the world other than the United States, please contact the legal authority under which your center is organized to determine the appropriate process for changing the name of your organization.
If you currently operate a center in the United States that is covered by the Sufi Order’s 501(c)(3) nonprofit group tax exemption, please contact the local Secretary of State or other applicable legal authority in the jurisdiction in which your center is organized to arrange to have the name of your local center changed as described above. Once that has been accomplished, please provide the North American Secretariat with a copy of the documents evidencing the name change of your center. Later this year, we will update the list of organizations covered by the Sufi Order’s group tax exemption to take into account name changes of local centers.
Due to the number of centers in existence across the U.S. and the legal complexities involved, which vary widely from state to state, the North American Secretariat does not have the capacity to provide legal assistance with local center name changes. If you need assistance to process a name change for your center, we suggest using a legal service company, such as incorporate.com, which can guide you through the name change process in exchange for a nominal service fee. Visit this link for more information: https://www.incorporate.com/name_changes.html
If you are in any country other than Canada and the United States and have questions about the new name, please contact Deepa Gulrukh Patel. If you are under the umbrella of the North American Secretariat, please contact Jennifer Alia Wittman.
Worldwide: – Deepa Gulrukh Patel, International Coordinator (email@example.com) North America: – Jennifer Alia Wittman, Executive Director (firstname.lastname@example.org)